CONTACT US AT 213-222-8724
©2012 Space Cadet Industries, inc.

SPACE CADET IS

...a hybrid of a creative shop and a production company with an emphasis on real people telling real stories. We work in direct response advertising, broadcast promotion, and traditional commercials.


We are Bil White and Nathalie Renard and we broke away from production company life a few years ago to set up our own thing.

We have no receptionist, no elevator, no nothing. It's just the two of us, with a large address book full of advertising creatives, production partners, editors, animators, designers and directors, all of whom we call on a project-by-project basis to help get the work done.

Which is bad if you want to hang out on a leather couch eating peanut butter cups and watching a plasma TV. But good if you want to create advertising in the most efficient manner possible.

Between us we have over 35 years experience working on everything from worldwide television campaigns to DRTV to network branding to everything in between.

We've worked all over Los Angeles and all over the country. With some pretty small kids and some pretty big celebrities.

And we've worked with all sorts of brands, networks and agencies including, but not limited to: McDonalds, Coca-Cola, Chrysler, Time Warner, Delta, The U.S. Army, Lipton, Easton, Kraft, Bowflex, Keebler, Kidz Bop, ESPN, MTV, ABC, NBC, TBS, Nickelodeon, Turner Classic Movies, TNT, Animal Planet, McCann Erickson, Chiat/Day, Ogilvy & Mather, J. Walter Thompson, WongDoody, Ground Zero, BBDO and Leo Burnett.

NOW PLAYING

DAILYBURN: "CATCHPHRASES"


Here's what's now on the air nationwide. It's the most recent work we've completed, for our terrific new client DailyBurn.

DailyBurn is a digital fitness solution--it's a collection of video workouts and nutritional guidance that can be accessed through any internet enabled device. More importantly, it's a great idea.

We took the curious "Catchphrases" the DailyBurn instructors use to describe their movements and exercises and turned it into the basis for a spot. A mix of real people and actors told us their stories about what they've achieved with DailyBurn, and we used those stories to illustrate the key talking points of DailyBurn: Affordable, portable variety.

CASE STUDY

TREADCLIMBER: "LETTERS"


Here's Aaron Brotherton, Director of Marketing at Bowflex, doing the talking:

"The introduction of the Letters campaign for TreadClimber dramatically impacted the entire Bowflex Direct business.

"We achieved the TreadClimber Q3 lead goal half-way through the quarter which resulted in a 55% drop in our cume CPL (Cost per lead) from Q2 to Q3, and drove 185% more calls against nearly identical spend quarter over quarter. We haven't seen numbers like this since the initial launch and that was at nowhere near these spend levels.

"Additionally, with a strong :60 in place, it allowed for testing of higher profile and OOP networks (HGTV, Food, etc), programs (Oprah, Today Show, etc) as well as National airings during daytime soaps with positive results.

"Finally, as a DR professional, it is hands down the most successful campaign I have ever created when you consider the high price point hurdle and the the age of the TreadClimber (launched in 2004). 'Letters' has effectively brought new life to this modality and has allowed us to reintroduce the public to its benefits as if it were a new breakthrough."

WATCH THIS

A COLLECTION OF RECENT WORK


SPACE CADET INDUSTRIES 2013 REEL
TREADCLIMBER: "STORIES :120"
CALLAWAY: "ERNIE ELS"
LANDS' END: "BUGS"
MOBIA: "STEPHANIE HUBBARD"
QUITLINE NC: "PHONE CALL"
EASTON HOCKEY: "EXPLAIN IT"
KINDERCARE: "TOGETHER WE INSPIRE"
COREBODY REFORMER: AN EXCERPT FROM THE LAUNCH CTA

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(And, if you're still not convinced, here's a collection of additional work.)

CONTACT US AT 213-222-8724
©2012 Space Cadet Industries, inc.